TALK TO ME!

98% of the consumers you target will most likely ignore you completely. Why? Because what you have to say is irrelevant. Because your message is about you and your brand - not about your customers, their needs, goals and personalities.

In today's cluttered marketplace, consumers are faced with too many choices. They are bombarded with too much information. And retailers provide them with too little advice. Because of this, consumers find it increasingly hard to make informed decisions. And as a result, building loyalty and finding new customers is an impossible challenge.

Today, to be relevant, you can't go on treating all customers the same way. You need to focus on them, on their needs, on who they are and why they need or would want your products. It's not longer about you and your brand. It's about "me", the customer.

If you are a C-level marketing exec or a CEO, this book is for you. If you're responsible for eCommerce in your organization, this book is a must-read. In it, you’ll find a new perspective that will help you change your focus from brand-centric to customer-centric and finally getting back to the essence of marketing: identifying and satisfying customer needs.

In this book, you'll learn how to :

• Get to know your customers as individuals.
• Create products and content that are relevant to them.
• Help them use your products effectively to achieve their goals.
• Increase satisfaction, loyalty and customer lifetime value.

This book contains 0% bull..., minimal boring stuff, plenty of humor, tons of examples, tips and advice, all based on 50+ years of combined practical experience.